The User's Journey: Storymapping Products That People Love

Donna Lichaw wrote both an informative and readable book. It is funny. It is well written. It fully covers the topic at hand -- storymapping. The author references everything from "Breaking Bad" to Daniel Kahneman, taking readers on a journey from theory to technique. You learn how to create better products and services. Going deeper, the book describes how story shapes perception, engagement, and ultimately the relationship between you and your audience.

Bought the book new, but it showed up with scribbles all over the cover. Still completely readable, and it showed up quickly.

This is a very good book that underlines the basics we must have on marketing your business your product or yourself. Telling good stories is hard when you need to structure it. This book gives the structure in a basic form you can leverage. The only thing I wish I could see in this book is more examples. A workbook would help as well. At the end, I definitely recommend anyone doing anything that needs a story behind and be sure you need stories to make it communicate.

This book came to me at the perfect time. I’m working on a new product that seemingly has no boundaries but reading through this book and starting to apply concept, origin and usage stories to my thinking has helped me to shape, and more importantly, share the overall story of what the product is. Written with a light touch and imbued with humour, this is both a fun and productive read. Wish she would visit NZ!

This book is essential reading for anyone doing just about anything. There really is no downside to the book and I numerous applications for just about anyone doing anything. Consider the stay-at-home parent trying to create the right chore list for their children; this is the book. Yet it would also find application to the senior executive who needs to develop a new strategy. This book is well worth it.

This book was well written and the argument well presented with enough specifics to make it valuable and not so many as to make it tiresome. I found the concepts quite applicable to current efforts in our office to better describe the value we bring to our clients.

The User's Journey offers an addictively pragmatic method for viewing experiences through the lens of storytelling. Once I finished it, I immediately mapped out my current project workflow and found a cliffhanger! I reworked the end of the experience and usability tests showed improved results. I also started mentally mapping out my shopping experience, family holidays, breakfast cereal....like I said, addictive.

The pictures used in the kindle version are so low resolution that they are unviewable and unreadable. I'm only three chapters in, but I was compelled to write this review because a screenshot of an email was used as an example of an origin story, but I am unable to read the example. Kindle books are commonly read on high-res devices these days, and the images used in kindle books should be optimized for such devices. I have to give the Kindle version one star because of this oversight, otherwise The User's Journey would be at least 4/5, maybe even 5/5 when I finish.

The idea behind is book may be quite interesting, but the idea is not so complex that you need 160 pages to explain it. After 10 pages you know everything you need to know. It is a typical release from Rosenfeld. Compelling ideas are stretched to the maximum without adding any value. I think that is the reason for their high price point. You‘ll feel ripped off for 15€, but since you invest 40€+, you try convince yourself that it was a good idea in the first place to buy the book. It is the fourth book that I bought from Rosenfeld and I returned three of them. The only one I kept (Amy Bucher‘s Engaged) has a bit more substance, but barely enough to keep it.

As someone entering the world of Ux, this is a delightfully simple yet extremely powerful introduction to reframe your thinking. I will always use this approach in some capacity going forwards .

A great introduction to story mapping, what it is, why it's important why you need to think that way. If helps you to deconstruct the concept and apply it to your other methods of mapping an experience.

I enjoyed this book. It helped me appreciate the depths in which the storytelling premise can be applied. The approach can be much more granular than I anticipated and understood. This insight was the main take away for me, that storytelling, like a fractal, can be applied at any scale. I liked all the examples as well. It made the concepts easy to understand in their different applications. I think this is a good book for marketing practitioners and designers as it invites them into another level of design thinking.

I really liked the Story idea as a means of framing customer journeys. The book feels like a very overstretched blog post with repetition allowing it to fill up a whole book.