Nova Fusion Color Care Shampoo (Auburn)

I've only been using this product for 2 weeks, but have noticed a vast difference in how my auburn color is maintained.I tried Quantum Riveting Reds shampoo and conditioner, as well as John Frieda Radiant Red shampoo and conditioner. Big waste of money. This stuff is more expensive, but apparently worth the price.I keep it on for about 5 minutes every time I wash my hair. I just recolored last week, so we'll see how long it will keep the red, but this is certainly the best color-maintenance product I've recently tried!

If used frequently, it really does add great color. It did not dry out my hair at all as long as I used a strong conditioner with it. Has not left any stains on my tub either!

This is an easy application to help color stay bright between salon visits. A product that is reasonable in price and seems to make my hair feel thicker and healthier

It was decent,nice color enhancement

Absolutely, unquestionably the best shampoo for auburn hair. My hair is colored an I have a moppy, shortish, cut. I was experiencing uneven color. Lighter on top and darker in back. I received the shampoo today, used it..kept it on for 5 minutes. Perfect, even, warm and natural looking auburn color. Sheer joy! I followed with Davines conditioner. You MUST condition afterwards but who cares? Absolutely pleased with this shampoo! All I can say is Thank-you!

Prevents hair color from fading. Recommend using gloves for application & rinse to prevent shampoo from depositing color in area around fingernails.Have been using this shampoo for around 5 years and hope I never have to be without it!

This shampoo allows me to henna my hair less frequently. It is a bit drying but not terribly so. I just make sure to use a deep moisturizing conditioner after shampooing. An added bonus is that the scent is very nice. Overall I'm very pleased with the product and also with how quickly I received it.

received a diluted half bottle. product should be darker than the copper color per the shade chart. a doubt the product is to blame but i am not allowed to say what i really think is the source of the suspected tampering